Maybe not everyone can have the reach that big name corporations have with their social initiatives. Is it even worthwhile for smaller businesses to engage in similar programs if they dont have the resources of a major corporation?
Senda is a Berkeley-based social enterprise that creates fair trade soccer balls for youth athletic training programs around the world. They seem to have it all figured out. They managed to create a business that helps the environment, that provides quality jobs for poor laborers to help their communities, that empowers the underserved youth through sports, and that can be commercially competitive while still partnering with non-profit organizations. What is their secret? They found their niche and made it work.