Poverty Pitch

The intersection of American business and global poverty

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[Video] Confessions of a Conscious Consumer

More and more brands are jumping on the trend to be “socially responsible.” They say that those who buy these products are “conscious consumers” who care about the issues in the world. But what are the real reasons that people buy socially responsible products? I asked 10 consumers to give me their answers, and I investigated just how aware people are of these companies’ good deeds.