Poverty Pitch

The intersection of American business and global poverty


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[Videos] Get Ready Social Media, Because Social IMPACT Media is Taking Over

Screenshot from The Girl Store video: "We wanted to do something about it"

Screenshot from The Girl Store video

Today on Twitter I read a tweet by GOOD that mentioned a Media for Social Impact conference that will be hosted by the United Nations Office for Partnerships and PVLIC Foundation tomorrow (4/11/2014). I immediately clicked the link, seeing that this title alone encapsulates my passion, my goal in life, my obsession. I cannot believe they made a whole conference about it! After mentally adding this conference to my life’s bucket list, I explored the website and found these 6 commercials that amplify a positive social message. Each topic was completely different from the rest, but they were all beautiful messages worth sharing. Here is my personal ranking of the 5 company ads featured on that site:

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[VIDEO] One small step for TOMS, one giant leap for …?

Skeptical 3rd World Kid says "So you mean to tell me, you ended poverty by buying a pair of shoes?"

Skeptical 3rd World Kid talks about Toms
(Meme created through http://memegenerator.net)

In a Media Studies class, my Graduate Student Instructor (GSI) asked the class for ways in which advertising has been used to make consumers feel like they have a social impact. I raised my hand and gave the example of TOMS Shoes and their One-for-One Movement.  She flashed a smile and said that TOMS was precisely what she was going to talk about.

It is no surprise that both my GSI and I immediately thought of TOMS when we started on this topic. Kelsey Timmerman, the author of Where Am I Wearing?, points out that TOMS as the first thing that pops into student’s heads when they think about businesses doing good for the world. His critique of TOMS Shoes’ charitable efforts, emphasizes that the impact of TOMS Shoes is not that they give shoes to the poor, but that they bring in the issue of poverty into the thoughts of their everyday consumers.

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