We’re not really surfing the web anymore, but rather, we’re lying on the shore and waiting for the right websites to wash over us. In his book The Filter Bubble: What the Internet is Hiding from You, Eli Pariser writes about the internet and how websites such as Google, Facebook, and Youtube tailor the content we see to the information that these sites gather from our online activity. This personalized practice creates what Pariser calls the “filter bubble” (you can visit Nupur Behera‘s website “Bursting the [Filter] Bubble” or watch her video below to find out exactly how this works).
Pariser writes, “in a personalized world, important but complex or unpleasant issues-the rising prison population, for example, or homelessness-are less likely to come to our attention at all” (18). This means that although the bubble allows us to get content that we probably care more about, it blocks us away from social issues that we may not have been aware of before.