Poverty Pitch

The intersection of American business and global poverty

[Video] The #GlobalPOVProject: “Can We Shop To End Poverty” With Ananya Roy

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How does our consumerism shape the way we think of poverty around the world?

One of the main questions that pushed me to start this blog in the first place. Here is a sneak peek into one of the most eye-opening classes I ever took at Cal – Professor Roy’s Global Poverty: Challenges and Hopes in the New Millennium.

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All is Fair (Trade) in Love and Soccer

"warning: children playing soccer" sign

Warning: soccer empowers youth
(photo credit: Vinicius Depizzol via creative commons)

Maybe not everyone can have the reach that big name corporations have with their social initiatives. Is it even worthwhile for smaller businesses to engage in similar programs if they dont have the resources of a major corporation?

Senda is a Berkeley-based social enterprise that creates fair trade soccer balls for youth athletic training programs around the world. They seem to have it all figured out. They managed to create a business that helps the environment, that provides quality jobs for poor laborers to help their communities, that empowers the underserved youth through sports, and that can be commercially competitive while still partnering with non-profit organizations. What is their secret? They found their niche and made it work.

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